If you’re someone who adores leaving reviews on sites like Amazon.com, quit doing it for nothing. Many companies rely heavily on Word-of-mouth advertising. And a lot of businesses are looking to pay out a portion of their profits to authoritative bloggers and website owners who will promote products to the public. Of course if you have a personal blog with a large following, this will be easier to accomplish. But there are more ways than one to be successful as an affiliate marketer.
3 Types of Affiliate Marketing Explained
Affiliate marketing is a large part of this website’s passive income business. Here are the three types of affiliate marketing that we use for this website and that you can use too!
Unattached Affiliate Marketing
The most common way to conduct unattached affiliate marketing is to run pay per click or search engine marketing campaigns. These are your basic pay-per-click affiliate marketing campaigns where you have no presence and no authority in the niche of the product you’re promoting. There’s no connection between you and the end consumer, and all you’re doing is putting an affiliate link in front of someone via Google Adwords, Facebook ads, etc. in the hopes that they’ll click on your link, buy the product, and earn a commission. This type of affiliate marketing is attractive, because it doesn’t require web development or content creation (except for ad copy). The reason why this type of affiliate marketing is so attractive to many is because no presence or authority is needed! It takes time to build up a reputation and trust with certain groups of people online, and many people are just too scared to commit to working on a blog or website, or just don’t have the time. For many, this is their only option. PPC marketers often act as middle men, guiding the end user to a business where they can purchase a product or service. If you’re looking to build a relationship with the end user, this isn’t the type of affiliate marketing for you. However, those who excel at optimizing campaigns can make significant income by driving quality traffic.
Pay per click advertisers are usually given a unique tracking link. These links enable the affiliate network to track affiliate performance. By using this link, your affiliate manager can track your performance and you can track your revenue that you potentially have earned. The affiliate, which would be you, is typically paid when a customer or lead fills out a form/application or makes a purchase.
Related Affiliate Marketing
Another form of affiliate marketing is called related affiliate marketing. In order to earn revenue through related affiliate marketing you need to have a presence online through blogging, producing podcasts, videos or other web content. Related affiliate marketers gain traffic through providing quality content, and then send that traffic to third parties via affiliate offers. They generate revenue by adding offers in the form of links or banner ads related to their audience. What makes related affiliate marketers different from involved affiliate marketers is that they do not use the products or services they promote. This is where you have some sort of presence online, whether it’s through a blog, a podcast, videos, or whatever—and you have affiliate links to products related to your niche, but they’re for products you don’t actually use.
An online presence is required whether it’s a blog, podcast, YouTube channel, etc. where consumers can find you and the offers you want to promote.
Involved Affiliate Marketing
95 percent of my affiliate marketing comes from the last type of affiliate marketing. Then there are affiliate marketers who use the products and services they promote. They only promote those affiliate offers which they strongly believe in and recommend. Unlike related affiliate marketers who use banner ads or links to drive traffic, involved affiliate marketers promote offers through the content itself, often by writing featured pieces about individual products or services. Involved affiliate marketing is where you’ve may have used a product or service that you truly believe in, and would personally recommend it to your mother. It’s usually not in a form of a banner ad or somewhere that says “recommended resources,” but within your content. It’s considered part of your lifestyle or whatever it is you’re talking about. The product almost becomes something people must have because it’s part of their lifestyle too.
Unlike other forms of affiliate marketing like PPC or email marketing, “involved affiliate marketers” have a close relationship with their audience. They’re followers look to them as a resource or authority in their field, and therefore often “have to have” what they promote. It takes time and effort to win the trust and loyalty of an audience.
None of these methods are necessarily better than the others; it comes down to which type you prefer and are better at doing. If you wanted to get started today, there are great programs like these to help and guide you to launch your online business.
I do not recommend or suggest to use any of the mentioned programs over others. I do not rate any systems. Programs are not listed in any particular order. All of the systems on this website has approved learn-how-to-make-money as a PAID affiliate partner. It is your responsibility as a consumer to choose what you feel is the best option based on your personal needs, likes and interests.