Why You Should Consider A Digital Marketing Specialist Career

The digital revolution is here, and shouldn’t be missed for sure!

The world is getting increasingly digitized. More than two-thirds of the world’s population is online, and the numbers are growing each day.

With more than 1 billion global users, digital media is creating a significant impact in our everyday lives. Organizations around the world are waking up to the opportunity of this revolutionary medium to fulfill various business objectives in Sales, Marketing, CRM, Product Development and Research.

According to a study made by Direct Marketing Association, the Digital Marketing Industry is worth $62 billion

Digital marketing is the promotion of products or brands on digital media. Digital marketers are responsible for executing marketing campaigns on digital channels such as email, website, mobile etc. to build awareness, provide information to prospects, and drive qualified prospects to conversions. Organizations are significantly increasing their digital marketing spends because of the scope and reach it offers.

To drive the best results, organizations are looking to hire qualified digital marketers who have expertise in the domain. Since digital marketing is a new field and there is a dearth of experienced professionals, there is a lot of potential for fresh talent, traditional marketers, as well as graduates from other domains to build a career in Digital marketing.

How do you build a career in Digital Marketing?

To build a career in Digital marketing, there is no one-size-fits-all solution. However, every Digital marketer should familiarize himself with some or all of the fundamentals given below before they take the plunge into this ever growing field to kick-start a career. It is important to:

  1. Have a knowledge of marketing concepts
  2. Know some basic digital marketing terminology
  3. Understand web analytics
  4. Have an overall understanding about the major domains of Digital marketing

We recommend The Digital Marketing Certified Associate course to help you get a grasp of this.

It is a comprehensive training program that enables participants to gain a fundamental level of knowledge on the major domains of Digital marketing – including SEO, PPC, Social Media Marketing, Content Marketing, Mobile Marketing, Conversion Optimization, Email Marketing, and Web Analytics. The course also helps understand major tools of Digital Marketing – Google Adwords, Google Analytics, and Facebook and YouTube marketing.

Once, well equipped with the above requirements, then one might consider to develop their expertise in a particular domain of Digital marketing to become a domain specialist or develop an overall expertise of various domains to become a Digital marketing expert.

digital marketing specialist

Become a digital marketing specialist

Based on extensive research and real life experiences, the most desirable profiles in Digital Marketing currently are – Digital Marketer, SEO Specialist, Social Media Marketer, and PPC Specialist.


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